Tuesday, 1 October 2013

Obesity Advertisements

People will always come in contact with advertisements, they're everywhere and anywhere. People will view different kinds of advertisements too, but that doesn't necessarily mean they will purchase every product/service they've seen from those advertisements. Why? Well, people definitely think about the product/service being advertised first, whether they need it or want it. There are many reasons for purchasing a product/service and those are exactly the reasons impacting a person's possible purchase. It all comes down to the consumer's final decision because their purchase is their money, and their money is their choice. 

Advertisements are definitely influential and a delicious burger or artificially flavourful candy isn't selling anything healthy. Even though it still comes down to the buyers' (most likely parents) decision, it is understood that a child can be a reason for any of these unhealthy purchases and that can be a factor on the parent's decision. This is how advertisements play a role in obesity, they advertise unhealthy products to children. These advertisements highly influence children's' needs and wants. Though, the question is whether parents should be more influential than these advertisements. Not only parents, but people in general should more influential over these advertisements. If people were taught about these unhealthy foods, if people were more of a positive influence than these advertisements, can we change their minds? 

Whether it's an advertisement for candy or 100% real juice, we as people choose what we want to purchase. That's what people need knowledge about, an understanding of a healthy lifestyle. You can snack on a sugary treat occasionally, but you need to balance it with a higher intake of healthy foods. People need to choose whether to consume unhealthy/healthy foods and they need to be persuaded to choose the healthier choice. Yes, advertisements play a great role in obesity because they advertise unhealthy and fattening foods. Though, you decide whether you give in and you decide what you become a consumer of. So, eat healthy and encourage others as well. Be a healthy influence. 

Maybe more healthy eating advertisements are needed everywhere.


Here is an example: How to influence healthy eating, positive and negative ways.











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