Subliminal

Subliminal advertising can be a great success and gain plenty of attention from the audience. Whether people think subliminal advertisements are manipulative, it's a success at advertising the product/service. The main idea of an advertisement is to create a name, to gain attention or a reputation for a brand. If including a subliminal message does that, it's just the advertising business. Personally, I feel that subliminal advertisements are smart because they're attention grabbers.

The hidden messages include sexual images or words that definitely gain attention. Sometimes, the audience will find humour in them and if not, they'll have some interest towards the advertisement. The use of sexual messages is smart because all people have interest in sex, whether it's speaking about it or..truth be told, just doing it. Therefore, any audience can relate to advertisements with an sexual message. Also, the obvious use of naughty bits could be offensive, inappropriate and disturbing for people. There are children publicly surrounded by advertisements and running such advertisements around them would be wrong. It could also receive a negative response in general, as not everyone speaks of such personal thoughts. This is why it's smart to have hidden subliminal messages, it's for those who understand such naughty terms. 

Overall, whether an advertisement has subliminal messaging or not, that factor doesn't matter. It's goal is to persuade and sell and it does exactly that. It's the job of an advertisement. Plus, even if a person catches the subliminal message within the advertisement, they still rethink facts about the product or service that aren't on the advertisement. They would mentally research the product/service before making a decision and even that all comes down to the buyer's choice. Subliminal messaging grabs attention, but it doesn't choose your final decision. 

For example: This advertisement has an intentional sexual visual in the ice cube. Yes, it grabs attention for those who view it. Though, the viewer will go back to the thought of Coca-Cola the soda and whether they should purchase this sugary carbonated drink. The subliminal messaging just grabs the viewer's attention a little more. 

Here's more advertisements with subliminal messaging: